Avoiding Anti SEO With Semalt 

Negative SEO is the whole of the processes that negatively affect the performance of a website and reduce its ranking in the search engine results pages. It is the work done by someone else to lower your website's ranking. The term negative SEO is also referred to as Google bowling or anti SEO.

A person can work to reduce the SEO power of your website and make your website to be penalized by Google. Someone who creates bad and harmful links for your website can damage it in ways that you cannot control. You can learn that an action has been taken in this regard if the Google ranking changes or if the frequency of Google bots visiting your website increases.

Why Do Negative SEO Attacks Happen?

When we say negative SEO, the first thing that comes to mind is competing sites or companies. However, hackers can sometimes randomly attack your website for no valid reason. To sabotage a website in the world and your country, entertainment-oriented negative SEO attacks can be done.

What is the Origin of Anti SEO?

Google had brought the Penguin algorithm against black hat SEO processes in the past years. After this update, negative SEO also emerged as a weakness of the system. But Google is also taking steps to help websites work against negative SEO. Negative SEO processes are not as easy as it seems. These studies are processes that require time, knowledge and resources. 

If you have entrusted your website to safe hands, you can easily take measures against negative SEO work. This is why the rate of negative SEO is very low. In some cases, spontaneous processes are also called negative SEO. Negative SEO is much more extensive and time-consuming than one might think.

Google ignores some unnecessary links to protect your website from negative SEO efforts. As your website grows, backlinks will appear automatically, so Google will not penalise you for poor quality links that appear over time.

What Are Negative SEO Techniques?

Let us tell you about common negative SEO techniques, many of which are black hat SEO techniques. The most common anti SEO techniques used in the world are as follows:

1. Spam Backlinks

The quality of a site is understood through backlinks for Google. After the Google Penguin algorithm, social bookmarking studies, non-organic and low-quality backlinks, which are promotional articles on forum sites, started to harm websites. These efforts can lead to the complete removal of the site from Google.

Spam backlinks work can be done by your competitors to bring your site down. To do this, your competitors can set up their own link sites or buy ready-made backlink packages. If you do not regularly monitor the backlink statistics on your website, you may not realise it and a large number of fraudulent backlinks could appear on your website.

You should detect spam backlinks directed to your website with SEO tools like the DSD and report them to Google. 

2. Copyright Complaint

It is a process that Google cares about in order to protect itself. When a user complains to Google that the image or content on your website belongs to him, Google may remove your website from the results pages for a certain period of time for review. Even if the complainant is wrong about this, not being in the search results during this time can cost you a lot.

3. Opening a Copy Website

A similar website can be opened where the content on your website is opened by copy-paste method. Many websites that host the same content are perceived as a manipulation attempt in the eyes of Google, and even if the content on your website is original, your ranking starts to drop. However, this is a rarely used negative SEO technique because it requires investment, planning and time.

4. Hidden Link and Hacklink Studies

Hacklinks, also known as black hat SEO tactics, are negative SEO actions that are performed without your knowledge. Search engines do not like this kind of action. Your competitors who intend to harm you can lead you to heavy penalties with Google's complaints after hacking links. Also, some people take your site, add a hidden link, and try to reduce the effectiveness of your SEO work. These studies are a bit more professional anti SEO approaches.

5. Infecting the Website with a Virus

Your website can be infected with a virus in many different ways. If there are different security vulnerabilities on your website, such as receiving query-string requests in the address line, adding comments to the site without approval, it will be very easy to infect it with a virus or trojan.

When your website is infected, Google Search Console, Webmaster Tools notify you. After the notification, you will be given a period of time to resolve this issue. During this time, your Google performance will not decrease. In the search results, a warning that your site contains malware will appear and the entry will be blocked. If you do not make an edit for this warning, you may be removed from the search results. 

6. DDoS Attacks (Distributed Denial-of-Service)

These are actions such as blocking access to your website or reducing its speed. Problems can arise when there are more requests than your website can handle in terms of traffic or visitor load. If the number of people visiting your website is greater than its loading capacity, your site will not open. In this situation, search engine spiders cannot access your site. If the bots that come to your site several times cannot connect, they will not come again. In this case, your site may be excluded from search results.

DDoS attacks can slow down your website. This is a negative element for your SEO performance. These attacks must be carried out on a large scale to be effective. Hackers carry out these operations with thousands of computers that they have seized. DDoS attacks target sites that serve the financial, social media, forum, betting or casino sectors. If you are under such an attack, the hosting company you work with will support you.

7. Fake Clicks on Your Ads

Digital ads are usually paid per click. People who want to finish the advertising budget of their competitors make fake clicks and finish this budget in a short time. It is a negative SEO policy that generally results in financial loss for medium and small-sized companies. However, today, many advertising systems detect fake clicks and refund fees unless they are highly qualified.

8. Fake Clicks on Your Downline Sites

This method works just like fake clicks on your ads. People who want to harm you click on the site under your website. In this case, after a while, the site below you in the search engine results will pass you. This process will not work for large companies, keyword groups with high search volume. However, words that do local SEO work and have low search volume will cause your website to lose rank.

9. Opening a Fake Social Media Account

One of the methods of negative SEO is to open many fake accounts in your name on social media sites such as Facebook, Instagram, Twitter. Shares such as +18, crack, which go against Google's website rules and general moral rules of the society, which are not related to you, are made. In this case, Google may impose certain sanctions on your website. This is a simple but effective negative SEO move.

10. Increasing Bounce Rate

Bounce rate is an important ranking criterion for Google. A study can be carried out to increase the bounce rate on your website. Previously, these processes could be done by bots, but Google can detect such extraordinary traffic. Therefore, increasing the bounce rate is done through real people. While this method is ineffective for high search volume words, it is an effective negative SEO tactic on low-traffic sites.

11. Theft of Contents Without Indexing

It is a method applied in the form of stealing your content before the content on your website is indexed. If your website is a more authoritative site than the original site, it may be indexed earlier. If the content on your site is stolen before the bots arrive and the index is retrieved before you, your content will be perceived as a copy.

12. Site Speed Slowdown

The speed of your website can be slowed down by bot attacks or DDoS attacks on the server. Since site speed is an important ranking criterion, if your site slows down, you may lose performance. Site slowdown is a difficult but effective negative SEO move.

What are the Methods to Avoid Negative SEO?

No matter how much effort and time it takes to make negative SEO attacks, you can also face negative them. For this reason, you should consider the following methods to protect from anti SEO:

Conclusion: Follow the On-Site and Off-Site Factors Regularly

If anti SEO methods are applied on your website, the most effective way to understand and prevent this is to regularly monitor all factors inside and outside the site. Perform regular follow-ups for your website in many areas. Monitor your website regularly with many tools such as Google Alert, The Dedicated SEO Dashboard, Google Search Console, Google Analytics. 

Also, generate Admin Passwords with Strong Combinations. If in your country, negative SEO attacks are not constantly made, you should however always be on the alert for attacks against your website.

If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.